Privacy Policy

Last updated: April 18, 2025

Wondershare (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. By this Privacy Policy (the “Policy”), we describe how we might collect, store, use, and/or share (“process”) your personal data when you use our AI-empowered video editing tools (“Services”) which includes:

• Filmora, an AI video creating and editing tool, available at our website (http://filmora.wondershare.com/), Filmora application (including iOS, Android, Windows, Mac) and other software, features or content provided by us.
• Democreator, an AI-powered screen recorder and editor, available at our website (http://democreator.wondershare.com/) , Democreator application (including Windows, Mac) and other software, features or content provided by us.
• Virbo, an AI avatar generator, available at our website (http://virbo.wondershare.com/), Virbo application (including iOS, Android, Windows, Mac) and other software, features or content provided by us.
• UniConverter, an AI video converter and enhancer, available at our website (http://videoconverter.wondershare.com/), UniConverter application (including iOS, Android, Windows, Mac) and other software, features or content provided by us.
• all functionality that we make available and any other product or services that link to this Policy.

Please note that when you register for an account in our Services, we automatically generate a unique, unified Wondershare ID for you, ensuring a consistent and streamlined user experience. Such Wondershare ID extends across multiple services, including PDF tools, data recovery tools, creative tools. Each of these services may operate under its own privacy policy tailored to its specific features and data processing practices. Please review the individual privacy policies associated with each service.

Summary of this Policy

What data do we collect about you? When you visit, use, or navigate our Services, we may process your personal data depending on how you interact with us and the Services, the choices you make, and the features you use. We may also collect information from third parties, such as when you use third party accounts to log-in. For more information, please refer to 1. Personal Data We Collect.

Do we process any sensitive personal data? We might process your sensitive personal data, including your facial image and voiceprint, to support certain functions and features in our Services. For more information, please refer to 1. Personal Data We Collect.

We use cookies and other technologies to track the use of our Services. To learn about opportunities to choose not to allow cookies, click Cookie Preferences.

How do we process your personal data? We process your personal data to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your personal data for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information at 2. How We Use Your Data and the Legal Basis for These Uses.

In what situations and with which parties do we share personal data? We may share your personal data in specific situations and with specific third parties (e.g., technology services and business support). We may also be required to disclose certain personal data about you in response to any legal procedures or requests from regulatory authorities, for audit purposes, in the event of mergers, acquisitions, sale of assets, or transfer of services, and in other circumstances specified under 4. How We Share Your Personal Data.

How do we transfer your data globally? Due to the international operation of our business, your personal data may be accessed from and transferred to jurisdictions outside of where you are located. In the event of a cross-border transfer of personal data, we take appropriate measures to provide an adequate level of protection for your personal data. For more information, please refer to 6. International Transfers of Personal Data.

How do we keep your personal data safe? We have organizational and technical processes and procedures in place to protect your personal data. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

How do we protect minors? We do not knowingly collect personally identifiable information data directed at children under 16.

What are your rights regarding the processing of your personal data? Depending on where you are, you may have certain rights with respect to your personal data. For more information, please refer to 9. Your Privacy Rights. In particular, if you are a California resident, certain state data privacy legislations may entitle you to additional rights as detailed under 10. Additional U.S. State Disclosures.

Changes to this Policy and Contact Us. We recommend that you regularly check the latest version of this Policy through our Services. If you have any questions or comments regarding this Policy and/or other privacy practices, want to exercise any rights you may have, please contact us by privacy@wondershare.com .

Table of Contents

1. Personal Data We Collect

2. How We Use Your Data and the Legal Basis for These Uses

3. Cookies and Other Tracking Technologies

4. How We Share Your Personal Data

5. Data Security and Retention Process

6. International Transfers of Personal Data

7. Information About Other Individuals

8. Children

9. Your Privacy Rights

10. Additional U.S. State Disclosures

11. Third Party Services

12. Update To This Policy

13. Contact Us

1. Personal Data We Collect

Depending on the relevant circumstances and applicable local laws and requirements, we will collect some or all the data listed below to enable us to provide our Services to you. To the extent applicable, such information may include:

1.1. Personal data that you provide to us

i. Account Information. When you create an account, we will collect information including your email address, password. This information aids in setting up and maintaining your account.

ii. Basic Profile Information. This includes your nickname, avatar, name, address, birthday, gender, all of which would be optional depending on your choice. If you refuse to provide such information, it will not affect your use of our basic services such as editing video.

iii. Membership Information. There are certain functions in our Services that require a subscription fee, such as accessing to our premium content (“Subscription”). Therefore, we will collect your order information, membership information (including member points, available functions, etc.), invoice portal, and download portal.

iv. Your Content. When you use our Services, especially our AI-powered generative and interactive functions, we may collect the text, pictures, videos, audio recordings, expressions you upload on the Services (“Inputs”), to enable you create and edit the pictures, voice, video and AI avatar (“Outputs”, collectively with the Inputs, “Content”).

Additionally, such Content may be collected from your device’s clipboard, with your permission. For example, if you choose to initiate information sharing with a third-party platform, or choose to paste content from the clipboard onto the Services, we access this information stored in your clipboard in order to fulfill your request.

v. Metadata. We will also collect metadata from your Content, which refers to technical data associated your Content or the data that describes data. For example, metadata can describe the analysis results of facial features in photos, which are generated and tagged by the algorithm. When you use our Services, we will use such metadata to provide you with certain editing and generation features, such as to provide you with more suitable filters and better photo effect.

vi. Biometric information. To enable the generation of pictures, voice, video and AI avatar, we will collect some of your biometric information pursuant your authorization, including:

• Your facial features will be extracted from your uploaded images and video and utilized solely for generating and editing live portrait, video or picture. When you use the relevant function, we will ask you to upload the original facial image. When uploading the aforementioned information, we might ask you to authorize the permission of your camera and file system. Please be assured that, except for the Content processing, we will not use the facial features for identifying a specific person, or share it with third parties, and upon completion of the generation, our system will automatically delete the aforementioned information without retaining it.
• Your voiceprint will be extracted from your uploaded audio and used solely for voice cloning and video/audio generation. Please be assured that, except for the purpose above, we will not use the voiceprint for identification purposes, or share it with third parties, and upon completion of the generation, our system will automatically delete the aforementioned information without retaining it.

vii. Feedback Information. This includes your feedback, communications with our customer service, problem description, e-mail address and pictures relating to the problem. We are dedicated to offering efficient response, ensuring that your issues are promptly resolved. If you refuse to provide the feedback Information, it will not affect your use of our Services.

1.2. Personal data that we automatically collect or generate about you

i. Usage data relating to your use of the Services, which reveals your preferences, interests, or manner of use of the Services and the times of use, including your click, browsing, and editing activity. We would collect your usage data via cookies and similar technologies. For more information, please refer to Section 3 of this Policy.

ii. Device and network data that may be associated with your device or browser, including device identification information (such as IMEI, Android ID, and OAID), network carrier, Wi-Fi (including time of connection), network connectivity status, device ID, model, language setting, country, and IP address.

1.3. Personal Data provided to us by third parties

i. Account Information. If you choose to register or log in through social media or other third-party services (such as Google, Apple, X and Facebook), we will collect the corresponding account information based on your authorization. The profile information we receive may vary depending on the social media provider concerned, but will often include your email address and profile picture.

ii. Your Content. If you choose to download contact from your account on third-party platform (such as Instagram, YouTube, etc.), we will collect your Content as per your instruction. This may include videos and images containing details about you.You hereby represent that all your Content belong to you and that you have the right and authority to provide them to us and make use of them on or through the Services.

iii. Payment Information. We utilize third-party payment services (such as Google Pay and Apple Pay) to provide member services. For the completion of the transactions, we may collect some information related to your payment, such as payment records, Apple ID, third-party payment information, payment channels, payment records, as provided by third-parties.

2. How We Use Your Data and the Legal Basis for These Uses

2.1. Legal Basis in General

We will only use your personal data when the applicable laws allow us to. Our legal basis for collecting and using the personal data described in this Policy depends on the personal data we collect and the specific context in which we collect the information:

• We need to perform a contract with you;
• You have given us consent to do so;
• In specific jurisdictions, processing your personal data is in our legitimate interests, including

  -providing and maintaining our Services;

  -detecting, preventing and enforcing violations of our Terms of Use including misuse of Services, fraud, abuse, and other trust and safety protocols; and

  -protecting our legal rights and the rights of others.

  If legitimate interest is not an available legal base in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction;
• We need to comply with our legal obligations under the applicable laws.

2.2. Purposes and Legal Basis for Processing

The purposes for which we process personal data, subject to applicable laws, and the legal basis on which we perform such processing, are as follows:

Please note that we will not use your personal data to research, develop, train and otherwise improve the AI models.

3. Cookies and Other Tracking Technologies

Cookies are small text files stored by your web browser when you use websites. You can control how websites use cookies by configuring the Cookie Preferences at the bottom of our Website. Note that if you disable cookies entirely, our Services may not function properly.

We and our third-party partners, such as analytics and advertising partners, may collect information about you via cookies. The information collected may include information such as unique identifies, system information, IP address, web browser, device type, your system preferences, and the web pages that you visit, and where you have clicked.

3.1 Types of Cookies

We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. We or our third-party partners may place the cookies under one of the following purposes:

• Function cookies: these cookies are essential for the core functionality of the site and related services. Without them, the site cannot function properly, so they cannot be disabled.
• Marketing cookies: these cookies allow us and our partners to deliver ads that are more relevant to your interests for marketing purposes. Without them, you will still see ads, but they may not be as tailored to your preferences.
• Measurement cookies: these cookies are used to analyze site usage, helping us measure and improve site performance. Without these cookies, we wouldn't be able to understand which content is most valued or track how often unique visitors return, making it difficult to enhance the information we provide to you.

4. How We Share Your Personal Data

We will only share your personal data for lawful, legitimate, necessary, specific, and explicit purposes, and we will only share the personal data required to provide the Services. We require our partners and services providers, through agreements, to retain your personal data only for the necessary period and to implement adequate security measures to protect data security.

4.1. Affiliates and corporate partners

We disclose the categories of personal data described above in Section 1 between and among our affiliates and related entities, for legitimate business purposes and the operation of the Services, in accordance with applicable laws.

4.2. Services providers

We may share any personal data listed in Section 1 with our Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:

• Support and customer service vendors. We may use Zendesk or other third-party providers to provide you with customer support services.
• AI Providers. We use externally trained models, in particular large language models provided by OpenAI, Azure, Eleven Labs, and PixVerse, etc., to provide the functionality for AI related services.
• Payment processors. We use payment services provided by Apple and Google. Please check their terms of service and privacy policy for information on their use and storage of your personal data, as applicable.

4.3. Law enforcement agencies, public authorities or other judicial bodies and organizations

We disclose personal data if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:

• comply with a legal obligation, process or request;
• enforce our terms, policies, and standards, including investigation of any potential violation thereof;
• detect, prevent or otherwise address security, fraud or technical issues; or
• protect the rights, property or safety of us, our users, a third party or the public as required or permitted by applicable laws (including exchanging information with other companies and organizations for the purposes of fraud protection).

4.4. Change of corporate ownership

If we are involved in a merger, acquisition, bankruptcy, reorganization, partnership, asset sale or other transaction, we may disclose your personal data as part of that transaction. Should one of these events occur, we will make reasonable efforts to notify you before your personal data becomes subject to different privacy and security policies and practices.

5. Data Security and Retention Process

5.1. How we secure your personal data

We have implemented appropriate technical and organizational security measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized processing, in accordance with applicable laws.

Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and personal data by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. If you have any concerns that your account or personal data has been put at risk, for example if someone could have found out your password, please contact us by using the contact details provided in the Section “Contact Us”.

While we use reasonable commercial efforts to protect the data, no technology, data transmission, or system can be guaranteed to be 100% secure. In the event of a breach of security leading to accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to your data, we will notify you according to the applicable laws.

5.2. How do we retain your personal data

We adhere to retention policies for the personal data we collect to ensure that it is not retained longer than necessary for the intended purpose. If you deactivate your account, delete personal data, or the retention period is expired, we will delete or anonymize your personal data, except in the following cases:

• Compliance with legal requirements regarding data retention according to the applicable laws.
• Extension of the period for financial, audit, dispute resolution, or other legitimate purposes.

When assessing how long your personal data is retained, we consider criteria such as: (i) the nature of the personal data and the activities involved; (ii) when and for how long you use the Services; and (iii) our legitimate interests and our legal obligations.

6. International Transfers of Personal Data

As a global enterprise with users in the United States, the European Union, Canada, and other regions, your personal data is primarily stored on servers in the United States, EU, Singapore. However, we also rely on service providers around the globe to support our operations. Consequently, your personal data may be accessed by our affiliates or transferred to third-party service providers and business partners in various locations, to fulfill the purposes set forth in this Policy.

In the event of an international transfer of personal data, when required by applicable laws, we will provide an adequate level of protection for your personal data using various means, including implementing Standard Contractual Clauses or data transfer agreements that comply with applicable laws between our affiliates and third parties or any other lawful approach that permits the lawful transfer of personal data from those countries. You can obtain more details of the protection given to your personal data when it is transferred outside of your country by contacting us as referred to in the Section 13 below.

7. Information About Other Individuals

If you give us information on behalf of someone else, you confirm and represent that you have the consent of such person to do so and such person has appointed you to act on his/her behalf to:

• give consent on his/her behalf to the processing and transfer of his/her personal data; and
• receive on his/her behalf any notices relating to data protection.

You hereby reaffirm my obligation to abide by the Term of Use and confirm that you will not use the Outputs generated by the Services for any malicious, deceptive, fraudulent, illegitimate, or illegal purpose, including the generation of “Deep Fakes”.

8. Children

Our Services are not intended for children under the age of 16. We do not knowingly solicit data from or market to children under 16 years of age. If you do not meet applicable age requirements, please do not use our Services

If we learn that personal data from users less than 16 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 16, please contact us.

9. Your Privacy Rights

Subject to applicable law and depending on where you reside, you may have some rights regarding your personal data, as described below. If you have any other requests relating to the access of your personal data, please contact us using the contact details listed in the Section “Contact Us”.

9.1. Data Access

You may have the right to know what personal data we process about you, including the categories of personal data, the business or commercial purposes for collection, the categories of third parties to whom we disclose it and other information according to the applicable law.

You may have the right to access and obtain a copy of your personal data in accordance with the applicable laws. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.

9.2. Data Correction

You may have the right to request that we correct inaccurate personal data that we retain about you, subject to certain exceptions.

9.3. Data Deletion

You have the right to delete your account and erase your personal data. Upon deleting your account, all your personal data will be deleted. Additionally, you may also request deletion of the personal data you provide by contacting us. If some of your personal data cannot be deleted, we will inform you of the reasons for not taking action.

Please note that we reserve the right to retain some of your personal data where there are valid grounds for us to do so under applicable laws.

9.4. Withdrawal of Consent

Where we process your personal data on the basis of your consent, you may withdraw your consent by contacting us. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

9.5. Objection to the Processing

Subject to applicable laws, you may object to the processing of your personal data based on our legitimate interests where there are grounds relating to your particular situation by contacting us. Please note that we may have an overriding legitimate interest to keep processing your personal data, but we will let you know where this is the case.

9.6. Restriction to the Processing

If you would like to restrict our processing of your personal data, you may contact us. You have the right to restrict the processing of your data where one of the following applies:

• the processing is unlawful and you oppose the erasure of relevant personal data;
• for the purpose of establishment, exercise or defense of legal claims, you request us to retain your personal data that we were supposed to delete;
• your objection regarding the accuracy of your personal data is pending our verification;
• your request to object to the processing of your personal data is pending our verification.

9.7. Lodge a complaint with your local data protection authority

Subject to applicable data protection laws, you may have the right to submit your complaint to the local data protection authority where you reside if you consider that the processing of your personal data infringes any applicable data protection laws.

9.8. Other Rights

Depending on your jurisdiction, you may be entitled to additional rights in relation to your personal data. If you would like to contact us to exercise one or more of these rights, to ask a question about these rights or any other provision of this Policy or about our processing of your personal data, or to file a complaint about how we process your personal data, you may use the contact details provided in Section “Contact Us” below.

When submitting a right request, please specify the scope and basis of your request and provide us with the necessary information to verify your identity. We may contact you to confirm your identity in order to handle your request. We will respond to your request or complaint in due course under the applicable laws.

10. Additional U.S. State Disclosures

We collect personal data from and about you in the preceding 12 months as described in Section 1above.

We disclose personal data with third parties for business purposes in the preceding 12 months as below:

To the extent provided by local law and subject to applicable exceptions, you may have the following rights:

• Opt-out of marketing communications. We only use and disclose your sensitive personal data (i.e., your Biometric Information) to provide the Services. You have the right to request limitation of use and disclosure of your sensitive personal data, subject to certain exceptions.
• Limit the Use of Sensitive Personal Data. We provide marketing information through in-app notifications. If you do not wish to receive these notifications, you can disable them in your device settings.
• Do Not Sell or Share My Personal Data. As defined by applicable state laws, we “sold” or “shared” your Device and Network Data and Usage Data for purposes of serving you advertisements based on your activity across other sites and services (“cross-context behavioral advertising” or “targeted advertising”). If you would like to opt out of the sale or sharing of your personal data, please navigating to “Do not sell or share my personal information” at the bottom of websites of our Services, or contact us by details provided in Section “Contact Us” below.
• Appeal. You may appeal our refusal to take action on a request by contacting us using the contact details provided in Section “Contact Us” below.
• Direct Marketing. We do not disclose personal data to third parties for their direct marketing purposes.

11. Third Party Services

We may use the Third-Party services, such as YouTube API Services, which enable end users to directly upload videos to YouTube from the API client, and OpenAI API Service, which enable end users to use ChatGPT. When Third-Party Services are enabled by you, we may share Information with Third-Party Services, such as your audio, video and etc. Third-Party Services are not owned or controlled by us and third parties that have been granted access to Information may have their own policies and practices for its collection, use, and sharing. Please check the permissions, privacy settings, and notices for these Third-Party Services or contact the provider for any questions.

12. Update To This Policy

The Services and our business may change from time to time. We recommend checking this page to stay up to date with the latest changes. If there are any substantial changes to this Policy, depending on the nature of such changes, we will notify you in advance through pop-ups, push notifications, and other appropriate means.

13. Contact Us

For more information about your data subject rights, or how we process your personal data, please contact us by the information below.

Contact Person: Wondershare Privacy Team

Contact Details: privacy@wondershare.com